Troubleshooting SEO Issues for Your Shopify Store: Solutions for Better Visibility and Growth

Gaining visibility and driving more traffic to the business can be done only by having good SEO in such a crowded online world. But along with good SEO come many problems that need to be fixed as early as possible. This won't affect your visibility or ranking to an extent. And so your store can also encounter some problems with the SEO services which might lead to the complete downfall of the business, its viability, ranking, or ROI. Thus, here we have a list of problems and how to fix them for the betterment of your business.

Why Should You Have Good SEO

There might be a lot of confusion in the brains of readers and new businessmen, so why is there such a need to have good SEO? Well, then the answer to this is to gain visibility and a higher ranking. We know the online market is not sophisticated for an area, a location, or a country. Rather, it's a worldwide platform where businesses from each stream are flooding and users are fewer in number. Customers and users believe in a brand that is in the higher ranks and good at services. Here are some important SEO tips for your Shopify Store:

• Increased Organic Traffic: To drive more organic traffic to your business requires the use of relevant and common keywords which will help search engines to make your business visible at higher ranks in the SERPs.
• Increased Conversion Rates: With good on-page SEO the users or visitors that enter your business site through ads or browse, read the content and if they are good, you will force them to stay and turn into customers. This can be achieved with attractive content, good Meta descriptions, and so on.
• Easy Advertising: Having a good SEO will automatically increase the rankings of your business on SERPs. This will automatically increase the number of visitors and also advertise for customers who are trying to get into other businesses. By doing so, you can increase organic traffic.

Problems with Good SEO and How to Fix Them?

Fixing the problem with your SEO while everything goes well, can be more challenging and irritating. Here is a list of major problems that might occur and how you can fix them.

1. Page Loading Speed: One of the major factors in making your off-page SEO good is the time a page takes to load. But sometimes there is an issue with the speed of the page loading, which can become slow automatically hindering the smooth work of the users and consuming more time. Thus you can solve it in various ways:

• Press down the size of the images on the page using some third-party apps or Google image optimization tools to increase the page loading speed.
• Choose a theme for your page that can be linked easily and quickly without hindering the page’s loading speed.
• Check if all the background apps are either closed or optimized to increase the speed of the main page loading to help users.

2. Improper Meta Tags: The Meta tags provide the best SEO for a business webpage with attractive Meta descriptions and the use of H tags in a proper way to separate content. Thus, the improper use of Meta tags can reduce traffic on your website. This can be solved by:

• Use relevant keywords that suit your business services and are common among users as well.
• Try using a good Meta description and Meta tags to separate the parts of a content making it more relative and attractive.
• Always adhere to the character limits of the headings and Meta descriptions of the content to attract users with a precise description of your business.

3. Awareness of Duplicate Content: In this fast-paced world of the online market, a lot of fraudsters are sitting and trying to copy the content of your business. Thus, you need to be aware and even make the search engines and your customers aware of these duplicate contents. This can be done by:

• Try writing the content and Meta description more realistically, thus making the user understand.
• Try adding more real reviews and comments from happy customers to your business profile about the services, as they will help users differentiate between duplicating original content.
• You can use canonical links or URLs to help search engines know which real business sites are and which fake ones to ensure the safety of the users or visitors browsing your website.

4. Proper Monitoring and Reporting: You need to keep a complete check and monitor the workings of the different parts of the business website. Be it a link, ad, keyword, or even the page loading speed. This can be done by:

• Use Google Analytics tools which will help you track the activities of your business sites and give you a transparent report.
• Use the Google Console search tool to know how the keywords and page loading speed of your business work for users browsing through search engines.

5. Poor content: It is very important to have rich content that is attractive and informative at the same time for the visitors of the business webpage. Rich and attractive content can compel visitors to shop with your Shopify store thus increasing sales. In cases of poor content follow these cases:

• Try writing content rich in information about the business and services you offer followed by various Meta tags to make it look beautiful.
• Try writing a good and compelling Meta description to force users to visit and read the content of your business webpage.
• Use punctuation marks and hyphens to separate the words making it clearer for the users to understand that they don't have to spend a lot of time scrolling.

In conclusion, good SEO can help you a lot in increasing the visibility and rankings of your business. While bad SEO can be way more destructive. In such cases, it is important to have proper monitoring of the workings of the SEO tools and the various parts of the business itself. Improvising them quickly will not have a major effect on the customers' traffic or the ranking of your business profiles as well.