What Makes a Great Website?

Your website is the business stage of your company and it should have all the essentials required to attain maximum audience interaction as well as huge branding. It should reflect your brand and undoubtedly portray your business ideas.

A business is always successful when it has a powerful website, that’s why businesses always try to improve their websites at any cost. Your business website should always include everything that your viewers demand, it should care for your customers and also speak your brand. A great website is easy to browse, functions well and does not take more loading time. Making a great website is every business’s dream.

Here are some of the points that make a great website-

• Content uniqueness

A website that has unique content always attracts viewers. Content is something that defines what your website is all about, what you want to display and what your audience is attracted to. The content of a website is not only the text written, it also includes images and videos of the products. Strong content convinces the audience to buy your product and visit your website more often.

A website that has better content has a chance of winning more hearts than one that has boring or usual content. Providing newsletters, emails and CTA is as important as text and videos.

• Eye catchy and bold colors-

You must have seen that most of the top brands use bold colors that are bright and eye-catchy. Since the audience is visually pleased by the color of the website, you need to use bold colors on your site. Bold colors add life to your website, this attracts more visitors and the ranking of your website increases in search engines.

Colors like red, blue and yellow are generally used to display more attractiveness of your website.

• Responsive design

It will be uneven to say that you don’t need a responsive design for your website. To have a great website you must use responsive designs. Your website should be designed in a way that it is functional for all devices. Whether it’s mobile or a laptop, your website should equally provide necessary information to the viewers.

Responsive designing is very helpful for your website as it attracts most of the potential buyers and helps in developing your business.

• Search engine optimization

Search engine optimization is the food and shelter for any website. It controls the functioning of all the websites. Without a good SEO, you will never be able to crawl to the top position in search engines. SEO increases your website ranking and helps your business to get a much larger audience who are later converted into potential leads. You must have an easy SEO website for a successful business.

• Simplicity and minimalism

It’s good to add fonts, themes and visual effects to your website but sometimes simplicity wins. Nowadays making a website that’s simple and has minimal designs and layouts is in trend. Huge businesses are moving towards creating websites with minimalistic designs and themes.

Flat designs are used by websites to give a simple yet attractive look to the users. The basic advantage of flat design is that it has two-dimensional images that are attractive and are also responsive.

• Better user experience

User Experience highly affects all websites and businesses. Your website must have personalized web designs that are designed according to the needs of a particular audience.

Personalized user experience goes with audience interest and attracts customers more than anything. A website is great when the viewers are satisfied with the provided service and using personalized web designs, your website will always have a better User Experience.

• Best navigation

Navigations help the users to access the information easily and this has a huge advantage to your business. When a viewer visits your homepage, proper navigation options allow the user to get the required information quickly and easily. The viewers are more engaged to your website and this makes them stay and visit more often.

The navigation process is changing every day. Earlier the web pages had navigation buttons whether on top or side of a webpage, but now web developers are using navigations that are transparent to provide more cleanliness to the website. However, a great website must have great navigation.

• Advance branding tools

A great website consists of branding tools that separate them from other competitors and make them more achieving and attractive. Use online branding tools such as BrandYourself, Logojoy, Canva etc you can grow your business and take it to another level.

• Social media usability

Building a website is easy, but real efforts are needed to make the website attract a larger audience. A great website is more social media approachable and has millions of platforms to share its content. Social media is very important nowadays, be it business or personal everyone uses social media for their very own needs. A good website needs to have a strong social network.

To stay ahead in today’s website designing and development trend it is important to build a great website that encourages viewers to prefer you over others.