Google Ads Enable Continuous Audience Sharing On Sub-Accounts

Image Source: Google Ads

When Google Ads’ audience sharing will be enabled, existing and remarketing lists you will create from sub-accounts will be automatically reshared with your manager account.

Read here: https://support.google.com/google-ads/answer/10572024

Google has expanded the audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts. Through this feature, the existing and future remarketing lists created from sub-accounts are automatically shared with management accounts.

How is it different from before?

When continuous audience sharing was first introduced it was only up to the manager account level and only the managers had the access to share audience lists with sub-accounts.

Now this audience list can be shared from sub-accounts to manage accounts as well.

Things you need to be aware of:

The audience list may be proprietary or confidential. Before sharing it with the other accounts ensure that you've received permission from the account that owns the list, Google says on the remarketing help page.

You should also keep in mind, that by sharing an audience list you are not violating a privacy policy. Any changes made to the list are applied across accounts.

Why we care. Continuous audience sharing will save a lot of time for professionals that would otherwise be spent creating new audience lists or manually selecting the individual accounts with whom the list is to be shared.

Visit the SIB Infotech, Google Ads Management Company in India for more updates.